Digital MarketingOperation / PDCA
We redesign large-scale websites and provide a stable operational foundation.
In this rapidly changing digital world, the styles of communication between companies and consumers are undergoing a crucial transition. Technology is advancing faster than ever before.
Diversification of communication styles has increased, which requires all kinds of technology to be leveraged for the use of digital-centric channels.
Tribeck provides products of stable quality underpinned by multiple experiences in rebuilding large-scale websites. Various services related to website operations are also at hand. We keep abreast of technological innovations and offer optimal solutions to support our clients’ digital communications.
Major Service
-
Corporate Website Evaluation
We provide evaluation programs that highlight the operational issues of corporate websites from multiple perspectives. Accordingly, we help companies fundamentally re-examine their approach to information dissemination and thus enhance crisis response and governance (company’s perspective) and improve customer communication based on consumer insights (user’s perspective).
-
Developing Operational Guidelines
We draw up operational guidelines that stipulate rules to be followed regarding operational structure, update flow, communication and issue management, and operational infrastructure such as system tools. The infrastructure we build will enable efficient and safe website operation in line with governance.
-
Corporate Website Operation Services
Our operational team of human resources for website operations includes consultants, directors, designers, and coders. We can operate and manage your owned media on behalf of your company.
-
Business Continuity Plan (BCP) / Security Measures
We support the implementation of necessary systems and regulations to ensure continuous and secure information sharing during a contingency, a disaster, an accident, etc.
-
CMS Implementation
Our support covers the selection and implementation of a content management system (CMS) and the various systems necessary for website operations. We have experience dealing with CMS platforms for enterprises (e.g., Adobe Experience Manager, SITE PUBLIS, HeartCore, and Sitecore) and for small-scale websites (e.g., Movable Type and PowerCMS.)
-
Creating KGIs and KPIs / Supporting a PDCA Cycle
Our goal is to improve customer experience through sustained improvement. To achieve this goal, we create key goal indicators (KGIs) and key performance indicator (KPIs), considering the role of owned media, and assist with drawing and applying a plan-do-check-act (PDCA) cycle.